Photo Credit: David July
When I got a BlackBerry in July 2010, one of the things I decided to try was Twitter. Up to that point, I had never really understood its purpose but it has proven amusing in the intervening 6 months and 24 days. At first, I followed anyone I was familiar with but found the deluge of irrelevancy too much to handle on the phone. I trimmed that list down to friends, news sources and a few others, none of whom tweet excessively. I also found Twitter particularly fun during group events like the Orlando Predators game and DragonCon 2010. I never imagined that I would use Twitter for any official purpose until last Saturday night. While driving east on Apalachee Parkway, I noticed the newly installed red light traffic camera capturing the eastbound approach was taking pictures of everyone passing through the intersection, myself included, despite the green light. While I was considering my action later at home, I remembered that the City of Tallahassee's official traffic account, @COTTraffic, had posted when that camera was activated. I looked up that tweet and decided to reply with my story. They replied at 0742 Monday morning saying, "I'm not sure but will check on that and let u know. Thanks for the info!" They replied again today at 1630. This is excellent customer service and I am sure that is due in part to the nature of social media. I was able to target my message to the appropriate recipient, or someone who could get in touch with the correct parties quickly, and at no time had to explain and re-explain my situation to a series of people who have no idea what I am talking about. I should note that this comment is meant generally, as I have no real experience dealing with the city. I replied almost immediately. To those behind the keyboard at @COTTraffic, well done!