Speaking of fast-food restaurants, McDonald's new campaign to revitalise the sale of the Big Mac caught my attention during my last visit. The poster being displayed prominently on the dining room window depicts a man eating a Big Mac. The large font caption read, "It's big, it's messy and you love it!" I got a good laugh from this poster whilst fiddling about with my salt, pepper and ketchup packets. Hey, at least no one sat next to me.
Finally, you may or may not have noticed the header logo now features a random slogan or tagline. Some will make sense while others will likely not. But expect to see new ones cropping up now and then if I think of something clever or get drunk and think something is really funny. The one slogan "It's a breakfast party on a plate" has its origins from a late night, post-bar IHOP run. I ordered the Breakfast Sampler to which the waiter, who was as if he stepped out from driving his New York City taxi immediately prior to taking our order, replied with that statement. The best part: I knew it was likely I would not remember this comment in the morning, so I wrote it down on the placemat and took it with me.
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